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Van Mildert Interview

Category : Interviews

Van Mildert Interview

Van Mildert is one of the UK’s leading independent fashion stores for designer menswear, stocking some of the world’s most desirable brand names including Adidas Y-3, Hugo Boss, Paul Smith, Vivienne Westwood, Stone Island and CP Company.

Van Mildert were kind enough to answer the following questions:

1. What makes your site stand-out from your competitors?

I think it’s a combination of things. The wide range of brands is obviously a unique selling point of ours, covering everything from young fashion through jeanswear, to premium sportswear, and designer collections from Hugo Boss, Vivienne Westwood, Paul Smith, etc. But also it’s the buying experience. We pride ourselves on offering a friendly and enjoyable shopping experience right from customer service advisors on hand to answer queries customers may have when initially browsing, to our 28 day returns policy if an item doesn’t fit, or is unsuitable when it arrives.

2. You sell a number of brands, which are the ones that stand-out?

I’m personally always really excited to see what Stone Island has to offer. I love the background behind the garments and finding out about the technology that goes into producing the fabrics, dyes and manufacturing processes that they use. The collection is always really technical, but not overly designed and manages to remain understated.

Stone Island Lightweight Wind Stopper Bluette Blue Jacket

3. If you have to pick one must-have item for your wardrobe, what would it be?

Footwear. I’m a firm believer that a man can never have too many pairs of shoes or trainers, and your choice of footwear can really transform an outfit.

4. Are you excited about 2011, and the new collections?

Of course. The day I’m not excited is the day I stop doing this job. It’s difficult to promote and sell something if you don’t believe in it.

Visit Van Mildert now.

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