Luke 1977 SS12 Collection

Luke 1977 has just released his Spring/Summer 12 Collection and the new range of men's clothing never disappoints from this great young fashion brand which delivers season after season. Offering an...

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Sin Star Clothing SS12 Interview

Sin Star Clothing is a relatively new brand which is causing quite a stir in the world of fashion for its rock n’ roll attitude towards men's clothing. With the release of the new Spring/Summer 12 we...

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Supremebeing Mens Footwear

Supremebeing have just released their new Spring/Summer range of men's footwear, so why not update your wardrobe with one of these fantastic styles. Supremebeing was established in 1999 from Cambridge,...

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Firetrap Seasonal Stripes

On t-shirts, jumpers and hoodies, this season at Firetrap stripes are bigger and bolder than ever. Stripes and denim are the perfect match, so wear these latest pieces with jeans, a chambray shirt or...

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Superdry New York Shirt

The New York Shirt by Superdry is a new season wardrobe essential which is versatile enough to be worn with a tie for work or untucked for a casual look. The checked shirt is back in fashion with a bang...

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UltraMagnetic Summer Style

Category : UltraMagnetic

UltraMagnetic is exclusively available at The Officers Club and is a casual street wear brand offering a range of casual summer clothing for men including lightweight knits, polo tops, t-shirts and chino shorts.

UltraMagnetic Stripe Crew Jumper. Crew neck jumper in navy with white stripe pattern and small applique brand tab on left arm.

Ultra Magnetic Stripe V-Neck T-Shirt. Short sleeve V neck t-shirt in navy and ecru stripe pattern with button-up chest pocket, epaulets and small applique logo on left arm hem.

UltraMagnetic Aplic Chino Shorts. Long fit chino shorts with twin hip pockets, coin pocket on right hip side, stitch detailing on thighs, belt loops, cutaway fly front, button-fly and button-up twin back pockets.

Shop the full range of summer styles by UltraMagnetic  now.

Burton Shorts

Category : Burton

OK so the sun might be a little shy but there is no reason why you cannot stock up on shorts now, in time for when it is ready to come out and party! So stay cool this summer with Burton’s great range of chino shorts and cargo shorts, or make a splash with their extensive range of swimwear shorts.

Burton Green Printed Cargo Short. Green cargo with printed detailing and zip fly. 100% Cotton and Machine washable.

Burton Purple Chino Short. Purple chino short with twisted seams and button fly 100% Cotton and Machine washable.

Burton Brown Aztec Printed Shorts. Brown printed short with fly buttons and beaded drawcord detailing. 100% Cotton and Machine washable.

Shop the full range of men’s shorts by Burton now.

Sin Star Clothing SS12 Interview

Category : Featured, Interviews, Sin Star

Sin Star Clothing is a relatively new brand which is causing quite a stir in the world of fashion for its rock n’ roll attitude towards men’s clothing. With the release of the new Spring/Summer 12 we were delighted when the founders Ryan and Sam agreed to give us the inside scoop on their new range.

Where did the inspiration come from for the new SS12 men’s collection?

The new Escape collection is really a reflection of the night before and the morning after. Having come from a background where we experience so much of the amazing attributes of being in a band and the mayhem that comes with it we wanted to make sure we included strong, vibrant coloured graphics on muted base colours to add real contrast to the finished garments and staying true to our roots. The faith collection which follows has some more relaxed prints which fits in with the chilled vibe of summer. A continued theme but with some more subtle tones that are easier on the eye. Moving into the acid collection for festivals which is a real eye opener and their to shock in colour and contrast!

Does the new collection follow any trends?

Not really in all honestly we don’t follow trends. Fashion moves so fast these days that it’s hard to keep up with and compete with the pace of the high street so we just stick to designing what we like and what we think is going to be cool and it seems to be working. We might hear about trends coming in and we do try to work with the times but fortunately we kinda of have a knack for feeling the industry and the way things are moving and it’s really important we are into what we are designing so it stays interesting.

Is there one stand-out piece in the new men’s range?

I think their are certain prints in the new collection that stand out but it’s important that it all works as a collective of designs. The new chinos are banging though!!!

Does the new collection hold any surprises from previous seasons?

We aren’t ones to look back! We may bring back some classic prints in the future but for now we want to keep it fresh!!! Peace!!

Be the first to see the edgy new collection by Sin Star Clothing now.

Diesel Mens SS12 Collection

Category : Diesel

The new Spring/Summer 12 collection of men’s clothing by Diesel is fresh and edgy, and all about staying cool with key elements being versatile and casual.

Diesel’s traditional style concept of clashing formal dress and casual work gear prevails throughout this collection, a somehow ironic, yet iconic example of this brand we all know and love.

Diesel Siran Light Grey Slim Fit Shirt. Breast pockets with button fastening, Right pocket with zip fastening, Small Diesel label to left breast pocket, Epaulets with button fastening with Small Diesel label to back of neck, Small blue material patches to bottom side seams and Stitching detail to back of neck.

Diesel Jerald White T-Shirt. Fine ribbed crew neck with Raw edges to neck and Large blue printed design to front of garment.

Diesel Larkee 880F Dark Denim Comfort Fit Jeans. Dark denim with creased effect throughout, Button fly, Worn and faded patches throughout, with 5 pockets, a Small Diesel logo to coin pocket and Large black Diesel label to back waistband.

Shop the new season styles by Diesel now.

Billionaire Boys Club SS12

Category : Billionaire Boys Club

Billionaire Boys Club have just released their Spring/Summer Collection for 2012. The designer street wear label was founded in 2005 by global superstar Pharell Williams and Nigo of clothing label BAPE. The new range features a selection of t-shirts, polo shirts, sweatshirts, and denim which have been worn by Kanye West, Chris Brown and Jay-Z.

Billionaire Boys Club Hooded Sweater. This thick BBC hooded sweater boasts a large Billionaire Boys Club printed logo on the front along two patch pockets and a full front zip. This warm comfortable item also features a ribbed hem and cuffs accompanied by a contrasting cream lining.

Billionaire Boys Club Black Curve Logo T-Shirt. Crew neck t-shirt with the Billionaire Boys Club Logo dominating the chest in a 3D print effect. Perfect for any season.

Billionaire Boys Club Graduate Jeans. Made from a raw indigo denim these are a smart cut jean in navy with gold contrast stitching featuring the Billionaire Boys Club signature Astronaut embroidered on both rear pockets finished off with pink selvedge dyed edge to give them the designer and unique look.

Shop the new season styles by Billionaire Boys Club now.